As a web owner, it is your obligation to keep the site active as much as you can. This does not only benefit you, it also makes people come to it often. First, you should create a good, quality site that will keep people interested, and then you should strive to keep the site traffic steady. Here are some ways to do just that:

1. Buy ad placements. Buying ad areas in various popular websites is the easiest way to get traffic. When they find your banner or link in it and are interested or curious about what you have to offer, another potential customer gets redirected to you when they click it. This is like a TV or radio advertisement where you are constantly getting people to see what you have to offer, and this increases the chances of them patronizing you.

2. Use SEO for people to find you. People go to search engines and type in keywords of things that they would like to find. If your site’s web contents match the keywords that they entered, they would most likely see you in their results, and this increases the chances that you will get clicked. This is called Search Engine Optimization.

3. Hire online marketers. These online marketers do not use only one or two tools, but many, to help you increase you traffic statistics. They are best at what they are paid to do – give you quality traffic and easy income.

As a result of the ever increasing popularity of the Internet, the number of people turning on to the online market for purchasing goods and services are rising. The challenge before any business is to attract this rising number of prospective online customers to their websites. Search engine optimization is defined as the process of increasing the number of visitors to a web site by ranking high in the search results.

In the main, search engine optimization consists of two types of techniques – on page SEO techniques and off page SEO techniques. On page SEO aims at increasing the quality of the content of the website whereas off page SEO aims at link building. Though the techniques adopted by both these methods are different, they both have the same ultimate goal – increasing the position of the website in the search engine results page.

Finding the right keywords for the purpose of on page search engine optimization is a very important step. Keyword research involves finding different keyword properties like popularity, competition, keyword effectiveness index or KEI, keyword effectiveness rank or KER etc. Once the keywords are finalised, they should be used to create good and effective content, used in the meta contents, title tags, heading tags, anchor texts, image alt tags and file names.

Off page search engine optimization involves the pursuance of link building strategies. It mainly include techniques like directory submission, search engine submissions, participating in forums and blogs, submitting press releases and classifieds, article submission, link exchange and other similar techniques. The main aim of off page search engine optimization is enhancing the link popularity of a website.

Search engine optimization is not a one-time effort, but a continuous process involving careful use of diverse techniques and meticulous tracking of results. There are a lot of companies around the world who provide services. But before choosing a particular company, you should make sure that they are not following any unethical or black hat SEO techniques for optimizing websites.

Latent Semantic Indexing (LSI) uses a patented concept of retrieval which overcomes most of the problems currently associated with the more popular word based retrieval systems. It is an automatic software application that can return 30% more effective relevancy to text based databases than the current standard search word matching techniques used by search engines.

LSI is particularly beneficial when large amounts of data are to be processed and where information needs to be retrieved in multiple languages and translation needed. Current retrieval match words contained within text or documents in a database. while this system is popular they are far from perfect, and if you have ever used a search engine search box you will know what I mean.

The main problem lies in the lack of precision, and on average 50% of the information that is returned will be irrelevant to the end user. there is also the question of retrieval failure whereby only 20% of the relevant information available is returned. In other words, do you know what you are missing?

The main reason for this missing information lies in the fact that there are many ways to describe the same idea or concept. On non-LSI models, if a writer such as I use one word to describe a particular thing, and a searcher such as yourselves use another then you are quite likely to not get all the relevant information available.

An example of this would be if i were to use the word ‘laptop’, yet the searcher looks for ‘notebook’ or ‘portable computer’ it will be more likely to be missing from the search results for that elusive ‘laptop’ keyword. Authors and searchers alike find it increasingly difficult to anticipate the many ways in which a concept can be described.

LSI on the other hand enables the user to find relevant information even if the search query shares no words in common. LSI uses a very powerful and fully automatic way of statistically associating words of description to one another. LSI will learn that “laptop” and “portable” occur in many of the same contexts, and that queries about one should probably retrieve documents about the other.

LSI is 30% more effective than the current word matching methods used in retrieving relevant information to the user. (e.g., Deerwester et al., 1990; Dumais, 1995) LSI can handle many differing types of text based applications such as multimedia descriptions, marketing brochures, email messages or WWW urls all with equal ease. In addition LSI is unique in it’s application to improving information whenever the retrieval rate necessary is high. e.g. multimedia information, advertisements etc.

Because LSI does not rely on direct word matching it finds more relevant information at a breeze.even in differing languages without any necessary changes to existing algorithms. No wonder the likes of Google are now heading in the LSI direction, it’s search results can only improve on the relevancy to it’s clients. i.e you and me.

According to my experience if you have very few backlinks. like 100 or less and PR0, even then your site can be at first page of Google for your keywords.

What I have learned is that getting Google top positions have not much with external linking. Once your site in indexed, it means Google has stored your content in its database. Now Google applies its algorithm and generates the keywords for which your site is best. For example your web page is about SEO tips. Now SEO Tips is the keyword you are targeting. Now let me give you hints how can you get top position for this keyword (SEO Tips).

1) If you are able to purchase the domain like “seo tips” etc, or “great seo tips”… it will be helpful. Although this is not necessary . You can purchase “xyz”, too

2) Use your keywords in your title tag. Like “Great SEO Tips for beginners”.

3) In your keywords tag you may use these keywords: “SEO, Search engine optimization, tips, tricks, articles, seo help”

4) Meta description is not important for Google ranking. But it is displayed as a description of your website when your site shown by Google in search results. If encourages visitors to click on your site. So, you write. “This web page will provide you the tips, tricks and techniques to improve the SEO of your website, to get top Google position.”

5) In body, your page heading should be a H1 tag. This should contain your keywords. It may be like:

“SEO tips, tricks and techniques to get top Google position”

6) Then your first paragraph is very important. It must be at least 200 words long and should contain your keyword (SEO tips) upto 15 times.

7) Then in each following paragraphs, you must create a heading (using H1…H6 tags). Each heading must contain your words SEO tips in different natural formats. Like “SEO tips for beginners”, “advanced SEO tips” etc etc. Again in each of your paragraph of you must incorporate keywords at a rate of about 10% density.

8) In all the images of your website, you must use the ALT tag and give a description of your image. Don’t forget to add your keyword in the alt tags. Like for your logo image, your ALT tag may be like “Logo of abc site a source of SEO tips” etc. Use the ALT tags of all images.

But remember one thing, dont spam your keywords. Google may penalize you for this. Recommeded key words density by most SEO people is 5-8%. It means if your page has 100 words, then 5-8 should be your keywords. Not less and not much more………

9) You should make your site navigation really simple. It means, from every page of your website, you must be able to reach any other page just be 3 clicks, at the maximum.

10) Make a page called sitemap.html. This must contain all the links of the pages of your website. This will help Google to index all your pages, fast.

11) All of your page name must be very descriptive so that just be reading the name, users and Google must understand the theme. For example: “7-great-seo-tips” etc etc.

12) On each page of your website, there should be links of related pages of your website.

13) Ok, im tired now, Will write more later. Any how i like to see your comments and if you dont agree to my points or want to add some thing, it will be a pleasure

Here is a list of some tactics that can be used

1. Directory Submissions – In this, you are required to submit the site to Directories and get listed in same. There are free Directories and paid directories.

Free Directories: While most of the people believe that submitting to high PR free directories can get them listed fast and get the results quick; the fact is something else. It takes long for a free high PR web Directory to get your site listed in their Directory. Reason being, it is a free Directory that has high PR. There would be many submissions made in a day; it needs to be checked first and then be added to the Directory. Now, we need to realize the fact that the way we wanted to get listed in such Directories, there are many other site owners who wanted to get their site listed. This causes a great delay in getting the site listed in the Directory.

Paid Directories: It is suggested that if you want your site listed quickly then you opt for paid Directory submission. As you would be paying money for the submissions, your site would be the first preference for any Directory. This gets you quick and fast listing in Directories.

2. Social Bookmarking – Every site that needs popularity and needs traffic can opt in for this tactic. You are required to visit different Social sites and bookmark your page in them. This way, there would be too many people visiting such Social Community sites and can get you the traffic. It is also important on how efficiently the job has been done. If you are bookmarking your web page in a category that is entirely different from what the site is about then the results would be 0 and at times can be negative. Make sure that the bookmarking is done in appropriate category for better results.

3. Blog Commenting – This tactic is the best way to get traffic. You can visit different blogs and start commenting about your site. Once again, it is important that the tactic is done efficiently. Selecting appropriate category and posting good comments that are informative and can be of help to people who visit that Blog is very important. You can go a step further and bookmark these Blog pages where you have made the comments. This will get traffic to that comment and this will then get traffic to the website.

4. Forum Commenting - This is just as Blog commenting. However, there are set rules of the forums that needs to be kept in mind before making any comments. Same as any other tactic, selecting appropriate Category is very important. If you see someone talking about related topic then you can go ahead and comment on it by providing more information. This will help the people visiting the Forum know about your opinion and the services that you offer.

The web optimization process can imply radical transformations in the structure and the content of your site. Web optimization is realized in the same time with the site, because every aspect of the website and every step in its realization is very important and it is connected to the optimization process.

Also, web optimization implies the processation of the listed information (this process is called web copy writing) which has as a purpose to increase the relevance level of a text from a page, related to the keywords for which it is optimized.

The results of this process are influenced by a lot of variables. In the first place it is very important how much is optimized the category of web sites in which are included the words for which you want to optimize the page.

The optimization process begins with a careful evaluation of the site for which the optimization is made and of the sites from the same category. These sites help very much a specialist during the optimization process. Also these sites could be sites that offer the same type of services or products. After these sites are examined the key words for which optimization are done can be established.

The next step is the reorganization of the site structure and the content, according to your necessities. In order to make an optimization of a site, its content has to be unique and full of key words. To maximize the effects of the optimization make sure that you optimize the words that can bring you a large number of visitors

Web optimization can bring fantastic results which can increase even ten times your number of visitors and clients but also can ‘destroy’ your business because it can affect the visibility of your site on the internet. In most cases, a gradually web optimization brings you results and stability. Through unorthodox techniques some companies or ‘professionals’ in web optimization can give in a short period of time a good position of your site in search engines, but also this site will be immediately eliminated from the data bases of the search engines because of the optimization techniques used. The most frequent method of forced optimization is to introduce a huge amount of hidden text in web pages, most often with small relevance or without any relevance regarding the content of the page. This technique is called SEO spam and it can make a site to be banned in the searches of search engines.